This advertisement for Ben Howard's 2011 spring tour is made up of several elements, the photograph acting as the main factor, the image catching the viewers eye contact, a meat shot creating a direct and instant link to the artist.
This photograph successfully acts as a signifier for the music genre and style, the background of a field and nature directly linking to folk music with the male artist in the foreground, a promotional tool, allowing the audience to make a visual association between the male character in the photograph and the artist. The facial expression is also very powerful, Ben Howard has a downcast expression reflecting his emotional album and heart rendering songs, such like Follaton wood. No props are used with simple modern costume leaving it down the the emotion and natural environment to evoke power. Similarly the colours harmonise each other, soft pastel tones to reflect the beauty of simplicity and peace, in the slightly blurred background of the scene. Pull back focus also helps the audience viewing order, firstly their eyes catch the male character, the artist. The eye is then drawn to the natural background as a reminder of the soft and pure folk music Ben Howard makes, which is directly reminded by the large artist name title above. The artist title is very powerful taking priority at the top of the advert, a large block and blunt font in strong black colour. This font is used throughout the advert but in different sizes and colours.
This advert has been published in a surfing magazine and for this reason much of the text is based on this audience. The logo on the top right hand corner is 'SURFERS AGAINST SEWAGE', appropriate for both the artist himself, his music and his target audience. Other texts included in the advert are the supporting act Chailo Sim and a quote from a magazine ' Music's next surfing phenomenon'. The font used for introducing the supporting act is the same font but with no 'bold' applied, but the artist's name in bold to emphasise her name and give further importance. The quote again is the same font but this time in white colour so it can be clearly visible over the background image on the left hand side of the advert, distinctly marked with speak marks. The source of the quote is placed on a line below in a smaller size of the same font.
After the key information is displayed in the centre of the advert and the top, around the artist's name the eye is drawn to the bottom of the page. Again the eye is drawn to the text of the largest font 'Old Pine spring tour 2011' in bold white font; followed by the tour date successfully placed bellow 'Sunday May 8th'. This works particularly well as it maintains the white font style but is placed in a black box to give power and emphasis on the date. The text along side the tour date is the location information the penultimate eye catcher; underlised and capitalised to give a unique importance. The text below on the bottom of the page is marginalised to minimise the importance of it.
From analysing this text I have notice that compositionally, text and photographs must be placed very carefully on the page as to where the viewer will immediately look. Also that text size, font and whether a bold or underlined edit is applied is vital so the viewer will look at the most important text first such as the date and location, but ultimately the title of the artist's name should take pride position on the advert with the largest text size. The colours must harmonise each other and compliment both the image whether a graphic design or photograph as shown in this example and the text used.
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