The magazine album advert for 'David Ford's' album A long time ago is one which particularly stood out to me, i think that it fits with our genre and is a similar look and feel that i hope for us to achieve when creating our album advertisement.
The fact that the artists face is not included in the advertisement is very conventional of the indie/ folk genre. This signifies that the album is about singing as opposed to becoming a star making the artist persona seem very down to earth and accessible to the audience.
The visuals also show a guitar again being representative of the genre and giving the audience an insight into the type of music the artist creates as well as being a signifier of the artist as a person, the songs are from the heart and performed by him not using studios and Dj help.
The location of the photograph also act as a signifier of this, the grass in the background gives a very rural feel, again following the conventions of the genre being outside and at one with nature. This again is representative of the artist creating a star image and again allowing the audience to connect with him.
The font used is very simple with again signifies the down to earth persona of the artist and highlights the importance of the music as opposed to external appearances that a more mainstream artist may try to create.
The colour used for the font and background of the advertisements works well to create a clear message as well as being very plain and simple to read again being reflective of the artist's image.
The use of black and white anchors the album name and signifies that the picture was taken in the past, thus creating visual links to the wording and giving the audience a clear representation of the album and artist.
The use of review stars to rate the album is also effective, they allow people to see from a distance how good the album is therefore attracting more people to want to listen to the album.
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