Wednesday, 30 November 2011
B: Update
In order to complete our edit we need to...
- Look at the photograph shoot at the beginning, have we another CU of the artist to use.
- Review shot of artist looking up at the tree.
- Consider slowing the shot of kitty by the trees for a more dream like feel.
- Look at the RBG levels on the artist shots.
- Slow down running, cut with deer.
- Assess the fire extinguisher shot.
- Sync, ' don't you forget'
-Too many shoes - make kitty more dreamy.
Tuesday, 29 November 2011
B- Update of lesson
After getting feedback from our work so far we have been told that we need to ensure band continuity is kept within the print work designs. This means that we need to keep the same font to create a sucessful star image.
Monday, 28 November 2011
L: Progress Update
- I participated in four shoots: the first on a school trip to Brighton, the second in Calverley Park as a group, the third in Knole Park and at the Stables by myself and the third in Chiddingstone as a group. At each shoot we took turns in taking on multiple roles including cameraman and director.
- I have been present and active in capturing all of our footage.
- I was present in the early stages of editing where as a group we chose our favourite clips and began to order them.
- Today I helped edit the last part of the video and we managed to watch the video through for the first time.
K: My contribution to todays lesson
I am very happy with the progress we have made so far, Becki and I have put in a lot of effort to get the project finished to the standard we wish, managing time efficiently so this week we can focus on finishing touches and colour editing.
B- My contribution to todays lesson
We now need to make changes to the colour, contrast and brightness of all our shots to ensure that they are visually pleasing. I think that Kitty and I have both put in massive amounts of effort to get to this stage and to be keeping to the deadline, so am very pleased with our progress.
Group- Update of progress
-Swap masks shot to introduce random characters.
-Introduce male character sooner, in place of a hand.
-Render and check cutting rate.
-Sort colour, contrast and brightness of shots.
In todays lesson-
In today's lesson we have edited these shots-
church shot
paths running= messy
Cut rock shot
not so many lanterns
tree shot shorter
shoes, long shot before CU
horse eye
Church writing too long
zoom of fire engine- take kent out
We have now fully edited our footage to the track at 3.27 seconds.
Now we have to focus on the colour, contrast and brightness.
B- Final Print work
Friday, 25 November 2011
K: Update
Thursday, 24 November 2011
K: Progress Update
Wednesday, 23 November 2011
K&B: Update of Lesson
Next lesson we need to continue editing.
Tuesday, 22 November 2011
K: Our promotion in terms of creating an artist image
We aim to represent Ben Howard as a new, unique and interesting country singer/songwriter targeting a large audience similar to that of other folk/indie artists. We will include many photographs to keep with the genre and theme of nature with images such as fields, trees and of course meat shots of the male artist to act as a promotional tool. The male character although a minor character is included in our narrative through a love story therefore further advertising the artist image and allowing the audience not only to enjoy the product but also to relate to it; increasing accessibility of the track and artist.
The techniques we have used include:
- Using a variety of length clips, with differing cutting rate throughout, closely linked to the tempo and beat of the track. For example when the beat fastens up so does the cutting rate, and the mise en scene is similarly linked, rather than a slow and soft tree blowing in the wind we are using faster intenser footage such as the bride running. This relates to Howard's personality and story linking back to the lyrics of his song 'Follaton Wood'.
- We aim to use a warm colour wash, orange/yellow overlaid on all the footage to connote the sense of the beauty of happiness and contrast against the stereotypical colour connotation of happiness but in-keeping with the theme of nature. This colour scheme is representative of the naturalistic settings we have used in our video connoting personality traits and signifiers of the artist and his upbringing, in rural cornwall.
- We have suggested to use the 'old film' overlay editing filter which we will apply to certain material at the end of our editing process once it is all in the timeline in the correct order; we think this will create an 'old school' arty sense similar to Ben Howard's other music videos including 'The Wolves' therefore promoting the artist image further.
- We have used both compression and expansion of time in order to improve the video and to make it more visually interesting and stimulating. We used particularly visceral and illustrative footage which is rich in connotation, underpinning the natural looking shots rather than more jarry digital jump cuts, therefore aiming to reflect his laid back, simplistic lifestyle in cornwall, in touch with nature and life.
- We wanted to create quite an edgy and quirky video based on the more serious and heavy storyline of the death, therefore our editing techniques and use of particular mise en scene and exterior locations have lightened the mood to the video and made it less morbid using a warmer colour wash and more romantic illustrative imagery; thus suggesting the importance of positivity and happiness messages Ben Howard frequently promotes in his videos and lyrics.
- We chose to use similar photographs for both print work pieces, the tour poster as the promotional advertisement and the 4 pane digipak to directly link the 3 areas together to build the fan base, so the audience can link the artist Ben Howard with the video, then to the album cover in store and directly to tour advert in a magazine, therefore widening the target audience.
In what way is our video and print work rich in connotation?
- The meat shots of the artist display a large amount of emotion therefore connoting his feelings suggested in the song, although the lyrics melancholy to some level also happy and positive. For this reason both our video and print work behold a certain degree of seriousness based on the topic suicide but we have presented it very delicately and carefully not showing the morbidity of it but the sense of freedom and release. The video contains mise en scene of nature including trees, fields and animals connoting the idea of freedom and peace, also a church and the prop rope to put light signifiers of the darker storyline. The print work similarly uses these themes of nature and freedom with photographs appropriate to this song but also images of the male character with a down cast expression to represent his position and emotions he feels.
- The use of nature and wildlife also connotes Ben Howard's down to earth attitude to life, making himself an accessible artist image from this key illustrative aspect.
- By studying British cultural codes evident in many mainstream indie bands such as 'Little Comets', for example replicating the slow motion flag blowing we also chose to use iconic British locations and also coastal locations to link to the artist and his local cornish audience, therefore we chose Cornwall, Brighton and South Kent. This has ensured the video is both rich in connotation of the artist image, history and personality characteristics but also relatable a large target audience.
- When considering Dyer's theory of two paradoxes to creating a star; the star being both extraordinary and ordinary to the consumer and being both present and absent to the audience. I can conclude we have conformed to both these paradoxes Dyer identifies, the second particularly stronger in our promotional material and video, combining both his emotional response to the situation with the use of strong non verbal language and expressions as well as the lip syncing, contrasting this to his absence where the video follows local peoples' interpretations of the event, feeling lost behind masks, upset and insecure.
- Ben Howard although in our video is portrayed as the 'ordinary' young cornish lad, a new singer/songwriter he is still presented as extraordinary to the consumer. We chose to limit our special effects and editing techniques to keep with the down to earth and normal lifestyle he leads but with our strong link to bustling and interesting British locations such a Brighton with the use of contrasted colours do create a sense of extraordinary.
- Ben Howard is portrayed as being present to the audience when shown in the narrative throughout the music video, continually cutting back to his emotions and lip syncing, but also absent when he is not a key aspect of the video; cutting from meat shots to the narrative focusing of the aspect of 'lost souls', 'freedom' and 'suicide' deeper.
- Finally our promotional material is rich in connotation due to its quirkiness and authenticity promoting the video style and artist characteristics well, thus following the conventions of the indie/folk genre.
K: Tour advert progress
K&B: Update of Lesson
We have edited our lip syncing which looks amazing!
Next lesson we will continue to edit the footage to the track.
By friday we want to have edited 2 mins of the track.
And by monday the digipak and tour advert complete.
Monday, 21 November 2011
K: Update
B- Our promotion in terms of creating an artist image
Our aim was to represent Ben Howard in a very accessible singer song writer way as many other indie/ folk artists are represented like. This includes using lots of naturalistic shots such as fields, trees, and wildlife. We have underpinned this with a love story narrative in order to incorporate the artist and give the audience something to relate to making him more accessible.
The techniques we have used are...
- Using orange lighting/ colour wash throughout all our material in order to create symmetry between the different types of material. The orange is representative of the sun set in order to again create a very naturalistic setting connoting the artists image and personality traits.
- In addition to this we have used artistic shots in our material in order to make it interesting for the audience and to become rich in connotation when looking at the artists image. All the shots are natural looking though to continue the feel of love for music as opposed to digital editing.
- The main feel of our work is serious as the key focus is death although this is presented in a very un morbid way, using oranges and pretty locations to give a warm feel to the footage and to show how a positive outcome can be created through anything.
- We have also used similarly edited images when creating our print work for both the promotional advertisement and the digipak to create a professional and realistic artist image.
In what way is our video and print work rich in connotation?
- The use of nature and wildlife is a key aspect connoting the down to earth, accessible artist image in that we intend to create for Ben Howard.
- We have followed British cultural codes for example the English flag on the bike as well as from the ceiling as well as using the iconic location of Brighton and British countryside to ensure that the video is both rich in connotation for the British audience watching it as well as being reflective of Ben Howard's history and him as a person living in Britain.
- In relation to Richard Dyer's theory of there being two paradoxes from which creates a star.
1. The star being both extraordinary and ordinary to the consumer.
2. They must be both present and absent to the audience.
We have conformed to both paradoxes in which Dyer identifies although i think that the second is portrayed stronger in our promotional material. Ben Howard is mainly portrayed as ordinary in that there are no special effects and it is very singer song writer based, although the fact that he is an artist with a music video and promotional material would also create a sense of becoming extraordinary to the consumer.
In terms of Dyers second point, Ben Howard is portrayed as being present to the audience when shown in the narrative of the music video, but also absent when he is not a key aspect of the video.
Our promotional material is also rich in connotation as it is very quirky again using locations such as Brighton and the English flag as well as being very authentic, which i think works well with the style of the song and follows the conventions that music promotion from similar artists and genre's follow. For example there is also a flag used in the music video 'Isles' by Little comets. Making it rich in connotation and interesting for the audience to view.
B- Todays lesson
In today's lesson i completed my draft digipaks and printed them off in rough to ask the class which they preferred.
I then started to final edit the chosen digipak design.
In addition to this i have drafted the next 18 seconds worth of footage to the lyrics " Oh we Were young".
Next lesson i need to focus on the editing of the footage.
B- This week's Targets
- To get a complete rough cut to ensure we have enough footage to fill our whole track.
- To Answer review questions on the blog per group member
- To finish Digipak.
- To draft a tour poster.
- To draft a magazine advertisement.
Friday, 18 November 2011
B: Digipak update
Thursday, 17 November 2011
K&B: Update of progress
So far we have edited Almost 45 seconds of footage cut to the song! We are very pleased with our footage although we have reached the point now In which we need the lip syncing shoot in order to continue with our editing.
Our editing progress consists of putting around 30 seconds worth of footage roughly on the time line then cutting it in time to the track, this way we do not get confused and do a section at a time.
K&B: Rough Cut
This is the rough cut of our initial beggining of our video, we have placed in the timeline and edited our footage for the first 30 seconds of our song. So far we are very happy with our out come although we do need to try to get a faster editing pace as well as coming in during free periods to ensure that we meet our deadlines.
Wednesday, 16 November 2011
K&B: Audience Research, Rough Cut
The initial reaction...
- Need to look at the lighting of some shots.
- Really love the eye shot.
- Authentic, looks really visually pleasing .
- The mise en scene looks really good.
Things to change...
- Cut fast bits to track properly.
- Interesting shots
- More random people
-Colour correction to ensure all footage links.
Tuesday, 15 November 2011
B- Review of edited footage
Here is the shot...
Monday, 14 November 2011
K: Tour advert mock up
Here is a mock up of 2 tour advert print layouts, influenced by a variety of artist's posters. I will present these to Lilli and Becki and choose a favourite. Each advert has a large bolder and artisttitle and will display a photograph in the centre.
K: Editing process
- Getting all the media from our camcorder and data disk, sorting through which files and footage we wish to use and dragging them onto the time line.
- Checking the order, cutting and time stretch/compressing
- Dragging clips together and matching them with the soundtrack and repeating.
K&B: Update of Lesson
Sunday, 13 November 2011
CF Feedback - planning
Friday, 11 November 2011
B: Update of Digipak
- Track list in font
- Artists name in font
- Album name in font
- Record label logo and email address in font
- Bar code
- Other email addresses and logos
Now i need to...
- Decide which photographs to use
- Do a final layout of wording on top of photographs
Thursday, 10 November 2011
B- Photo Ideas for Print work
K: Photo shoot
K&B: Update of Lesson
Wednesday, 9 November 2011
B- Review of Church shoot.
This shoot went really well and we managed to get a variety of shots, including...
- The villages
- Some cottages
- Some tree shots
- A footpath which links to the lyrics of the song
- The out side of the church
- The doors of the church
- A rope hanging
- The grave yard
- A sign in the church
-The post office sign
- Some horse shots
All group members took on all roles, Filming, directing and editing the footage in order to get the best result possible.
B- Update of progress
In addition to this i have decided to make a 4 pane digipak so have created a template to use for this, i have also got the font in which i am going to use and a track list for the back page of the digipak.
I now need to decide which photographs to use on the digipak to be able to complete it.
B- Magazine print work analysis
The magazine album advert for 'David Ford's' album A long time ago is one which particularly stood out to me, i think that it fits with our genre and is a similar look and feel that i hope for us to achieve when creating our album advertisement.
The fact that the artists face is not included in the advertisement is very conventional of the indie/ folk genre. This signifies that the album is about singing as opposed to becoming a star making the artist persona seem very down to earth and accessible to the audience.
The visuals also show a guitar again being representative of the genre and giving the audience an insight into the type of music the artist creates as well as being a signifier of the artist as a person, the songs are from the heart and performed by him not using studios and Dj help.
The location of the photograph also act as a signifier of this, the grass in the background gives a very rural feel, again following the conventions of the genre being outside and at one with nature. This again is representative of the artist creating a star image and again allowing the audience to connect with him.
The font used is very simple with again signifies the down to earth persona of the artist and highlights the importance of the music as opposed to external appearances that a more mainstream artist may try to create.
The colour used for the font and background of the advertisements works well to create a clear message as well as being very plain and simple to read again being reflective of the artist's image.
The use of black and white anchors the album name and signifies that the picture was taken in the past, thus creating visual links to the wording and giving the audience a clear representation of the album and artist.
The use of review stars to rate the album is also effective, they allow people to see from a distance how good the album is therefore attracting more people to want to listen to the album.
K: Ben Howard Tour Advert Analysis
K&B: 3 Weeks to go!
With 3 weeks to go it is vital we crack on with our editing, to start this process we must finalise the order of shots:
- (17 seconds instrumental) flag, bike with flag, fair ground, laterns, haybales, pan of calverly, road, water
- brighton water shot, portsmouth seagulls.
- Tree shots
- Girl shots
- Boy shots
- Driving shots
- Fire station
- Calverly
- Church
- Grave
For
Tuesday, 8 November 2011
Group: Filming
- Horse shots
- Church
- Village
- Feet shot
B- Paper template of DigiPak
Monday, 7 November 2011
K: Shoot
K: Shoot Analysis
B- This week's Targets
- To make a rough cut to the track.
- To plan print work
- To upload this weekends footage.
My Progress today-
In todays lesson i created a template for our 8 pane digipak in photoshop.
I also created a draft Digipak template out of paper with things such as fonts, pictures and track listings on in order to plan for our final digipak.
Friday, 4 November 2011
B- Ben Howard Research for Digipak
http://www.last.fm/music/Ben+Howard/+tracks
Included on the website is a list of Ben Howards top tracks, we should consider these when finalising our final track list for the album....
Top Tracks
1 The Wolves 6,411
2 Three Tree Town 3,574
3 Further Away 3,162
4 Follaton Wood 2,930
5 Cloud Nine 2,511
6 Keep Your Head Up 2,362
7 Old Pine 2,232
8 Old Pine - EP version 1,787
9 London 1,771
10 Move Like You Want 1,666
11 These Waters 1,650
12 The Wolves - Acoustic 1,064
13 Depth over Distance 917
14 The Fire 887
15 Old Pine (EP Version) 403
16 The Fire (Bonus Track) 390
17 Empty Corridors 307
18 1. London 202
19 Old Pine [EP version] 200
20 Soldiers 191
21 Empty Corridors (Live) 171
22 3. Three Tree Town 161
23 2. Empty Corridors 160
23 Promise 160
25 Under the same sun 108
Here is a list of upcoming events and performances of Ben Howard, this will help us when creating the poster advertsiement. From the dates and places below we can see that ben Howard is performing worldwide, another thing we need to consider when desiging our print work.
Upcoming Events
Today
Ben Howard Friday 4 November 2011 The Queens Hall
Narberth,
United Kingdom
Sunday 13 November 2011
Ben Howard Sunday 13 November 2011 Atomic Café
München, Munich,
Germany
Monday 14 November 2011
Ben Howard On Tour with "Every Kingdom"
Ben Howard Monday 14 November 2011 Papiersaal
Zürich, Zurich,
Switzerland
Wednesday 16 November 2011
Ben Howard Wednesday 16 November 2011 De Oosterpoort
Groningen,
Netherlands