B: Video inspiration

Torgny- The only game.

This video won an award for Scandinavian video 2010 at Bergen film festival. This is what they say:

The winning video is the product of a director and a musical artist who take the music video genre seriously – this is an ambitious and poetic video, at once catchy and fascinating: A video you will want to watch again and again. It repeatedly demonstrates the magical potential of the music video; the moments where text, music and visuals melt together to form something that's able to touch the viewer in an emotional way. The video is an example of exquisite film craft – effectively told through the use of beautiful images, precise portraits and surprising themes. The scene that is portrayed in the video is genuinely Scandinavian, but the sense of youthful restlessness is also universally recognizable. Sitting in the back seat of a car that is speeding off in the search for SOMETHING, is a feeling we can all relate to. The loving and detailed portrayal of young bashfulness, boredom and love is perfectly matched with the gently exploring song. Thus the unity of music and film transcend the sum of its parts and proves that the music video is still a powerful genre with the able to tell big and important stories in the space of a couple of minutes.

I think that this music video is particularly inspiring and follows the concept in which we aim to achieve. Along with the prominent cultural codes such as countryside shown in the video there are some really interesting shots.

One shot in particular which i think we could use in our video is the Low angle shot of the air freshener in the car, i think that this is really effective and interesting as well as following the ideas which we have already discussed.

Another shot i think is effective is the cars pulling out of the petrol station, the signs in the back ground and the lighting used in the shot are particularly effective. I think that this is because the music video tells the story of youth making it accessible to the audience.

In addition to this the shots of the car stunts are also visually effective, this gives some excitement to the video as well as the steam/ smoke created being a good effect to use in the video.

From this video we can also get some good camera angles and examples of camera movement for example low angled shots and a slight movement when focusing on the characters, the movement of the cars in the shot is also very effective.

The cutting rate of the video is 3/4 seconds per shot on average this allows the audience enough time to look at everything which is happening in the shot.