Here are the results from my focus group presented on a PowerPoint uploaded by slide boom. The results overall are very positive and i think that both our printwork and video are effective in terms of continuity, being conventional and understandable.
My focus group were all male and the over all response was that the video was of a very high quality and very effective.
Things in which people would change are...
- Make the girl shots slower to connote her being dead.
- Show more shots of the boy.
The average overall rating of the video was 9/10 which is a very good result.
As for print work again the overall response was very positive all members of the focus group felt that brand continuity was created throughout the tour poster, digipak and video.
Things in which people would change are...
- Create a leaflet for the digipak.
The average overall rating for our printwork was 10/10
Here are the results...
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