Our methodology was very effective when doing our audience research. The first stage of our audience research was creating a survey monkey testing the genre, artist, song and primary ideas. This was emailed to teachers and students as well as posted on the social networking site Facebook. From the responses survey monkey transformed our data into graphs and charts making it easy for us to review and show in our pitch.
In addition to this all group members conducted a focus group asking set questions and allowing the audience to expand and lead the discussion. Each focus group were sown the track and asked to give ideas on what they imagine when listening. They were also given examples of video’s which inspired us and asked whether they though that they would fit the track and work effectively as a music video. This also allowed us to test our initial ideas and get inspiration from the focus group.
After this the results were turned into graphs using excel to display our findings as well as having a group discussion comparing results from the different focus groups in which each group member conducted. The sample audience is varied age groups and of both sexes as the folk genre is controversial. Although, it is more appealing to the older audience compared to youth as not mainstream music channel, chart music.
We have conducted the same methodology when testing our final video and print work to our target audience. We have sent our final video out with a survey money in order to get a wide scale response. As well as showing it to our focus groups to get a first hand response. These methods will give us a good response to our video allowing us to gain effective target audience research.
By creating both a survey monkey questionnaire and focus group we are producing both quantitative and qualitative data thus would produce representative results therefore making our methodology very effective.
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