Jack Johnson- In between Dreams
The Digipak of Jack Johnson's album, in between dreams fits into the genre we have chosen of indie/ folk. It displays many iconic signs acting as a signifies to connote Jack Johnson's star image. The simple silhouette of both him and a tree connotes him as a normal person, not materialistic. This is prominent within the genre of Folk/ indie thus the album cover fits in well.
Firstly the album cover connotes visual signs such as the image of a tree acting a a signifier of being at one with nature, the ideology of the tree of life as well as giving a dreamy feel, this is used to signify the ideology of folk artists being anti capitalist and close to nature. As well as anchoring the title of the track.
The colours used in the album cover are also signifiers, the use of yellow and black connotes a sun set giving the audience further insight into the time of day as well as well as anchoring the title 'Between dreams' giving a dream like feel.
The visual signifier of the steps could represent the power in which the tree holds in that it takes effort to get close to it. This connotes the idea of the tree holding a deeper meaning to the artist and the mythiological idea of it being the tree of life.
The non verbal language portrayed by the main in the picture also connotes his connection to the tree, his is pictured as reaching out to the tree thus giving again a sense of power. Jack is also alto smaller than the tree signifiing the greatness of the tree. As well as reinforcing the idea of being close to nature.
The visual signifiers as a whole give a escapist feel creating a sense of mellow and dreamy music being created. The fact that the man is wearing shorts also acts as a signifier of a laid back, natural feel as well as creating a star image.
The linguistic signs connote the idea of being laid back and relaxed, the title of the album 'in between dreams' dennotes the images incorported in the album cover. The font is also very basic and neat showing the anti consumerist ideology of folk artists.
The indexical signs used in the video construct the identity of the artsist as well as the consumer, this cover connotes a very anti consumnerist feel, focusing of life values, understanding and expressing emotions as well as a good work and life balance. This applies to both Jack Johnsons traits as well as thoes deemed to be heald by the consumer.
Other visual signifiers are the guitar and the man, these again both connote the idea of not needing material items and being at one with nature.
The man is percieved to be Jack johnson creating his star image but reinforicing the anti capitalist and consumerism traits in which folk artists portray. This is an antitihisis of mainstream artist such as beyonces album printwork which would follow the consumerist paradox. Jack Johnsons album printwork seems to celebrate nature.
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