As part of the audience research I conducted a focus group based on track, Ben Howard's 'Promise'. This allowed me to ask a variety of questions as well as gaining qualitiatve data giving us a deeper insight into the true feelings of our audience. I asked some starter questions to 4 people for example 'what our your initial responses to this track?' followed by others such as 'what does it make you think of and what do you visualise when you listen to the track and read the lyrics?' and 'how does it make you feel'. These questions were asked after the group was presented with the song to listen to, then the lyrics; listening for a second time generating a lot of ideas and producing first hand research of our target audience's response to our chosen track.
Here is the powerpoint i used in order to ask the questions...
My results...
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