B- Script for the pitch

The areas i am covering are...
- Audience research
- Treatment
-Track and initial ideas
- Digipak
- Advertising.

Read treatment!

Audience research
Our target audience
SLIDE
Our research consisted of survey monkey and two focus groups, one by Kitty and one by me
Here is the data from my focus group
First we found out basic audience information such as age, gender, status and race.
Then I asked some general questions such as…
After this discussion I started another on…
Then I asked about other artists in order to be able to research further the genre.
Next I left it open for the focus group to contribute to the discussion.
This was an effective research method, I used a variety of people to widen results. Here are the results, firstly listing the different ideas, I then used pie charts to display the data to make it easier for us to read and use the data effectively.
Overall this method worked really well and some good ideas were generated, we were also able to gain a greater insight.

We also used survey monkey as a research method, again we asked general information about the participant. Such as gender and age. Next we asked some basic questions about the genre to identify our target audience. We used open questions In order to create qualitative data so that we could gain a deeper understanding and generate more ideas.
We asked what the artist would look like in order to think about people that we would use in our video.
Similar to the focus group we gave them lyrics of the song in order to look at the different interpretations of the song.
Here are some more questions…
From our audience research we have concluded that out concept, track and ideas follow the genre and would work effectively. For this reason we have stuck to our original concept.

Shot ideas
Based on a narrative around a young man singing about a local girl who committed suicide. He applies her life to the lives of others, looking at random people in this small town.

Meat shots of young male, lip syncing some lyrics, 'Still don't you forget'. Location: Under tree as visual signifier of lyrics.

When looking at the woman we will create a sense of surreality and purity using tea lights and Chinese lanterns. The opening shot a CU of feet strong sunlight behind, using the technique of pull back focus.

We will focus the narrative on this young couple incorporating random people and locations part of their lives; the idea of love in every shot, whether family love friendship or relationship:

We will also be using vintage family videos to create an 'old' feel reflecting on family love.

Family: Different ages united, family love eg, nan and children

Friendship- People and their pets, animals, friends.

Relationship- Based on a couple , hay bales , old couples, sitting in a field under a tree.

Here are some pictures to illustrate our ideas.

Advertising
We aim to publish our advertisement in magazines such as 'Vice' a free indie magazine, 'Love' a more mainstream magazine sold nationally based on music, arts and fashion and a more daily local London newspapers such as 'The Evening Standard'; this particularly reaches a large target audience especially for our folk genre.

Our campaign will be either an 8 panel dig pack with 1 advertisement poster or 4 panel digipack and 2 adverts. Initially we would like to create the 8 panel digi pack and 1 poster.
Kitty and Becki will be creating a unique digipack to suit the theme and chosen genre and Lilli the advertisement poster.

Digipak
James Morrison , I think this picture is perfect for our concept, the light streaming in works really effectively and is something i would like to use, I think it fits the genre well and photography is something we want to use to design our digipak.
I think that this is a really effective use of merging pictures together in order to create a surreal picture. This could work well with our concept in that it is memories of her life, in addition to this it is again using photography which is what we wanted to achieve.
Little Birdy, I particularly like the contrast between the black background and the white face, the tears would work well with out concept as it is creating a dull feel which will need to be created in our video, there is also linguistic connotations to the lyrics of the track, ‘ the whole town just stood there crying’.