B: The call sheet and risk assessment in preperation for half term.

Here is the call sheet and risk assessment for the filming we will be doing over half term. The locations of the shoots will be...

-Calverly park.

- Hastings

- The Fire Station

- Dartmouth

Call Sheet-

Risk Assessment-

Group: The Animatic for our Storyboard.

In today's lesson Thursday 20th October, we created the animatic for our storyboard. This is an effective way to display our storyboard and give us a greater insight into what our music video will look like. In addition to this it will give us a representation of the time our footage will take up, allowing us to plan to shoot more if not enough.





Here is the animatic for our video...

K&B: Storyboarding our concept

Storyboards are graphic organizers in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence.

The main reason for us creating a storyboard is to get a visual representation of what our video will look like as well as to plan for time and specific shots.

On Tuesday the 18th October we created our storyboard for the main shots in our video, these included...
-The tree shots
-The Girls Body shots
-The boy's lip syncing shots
-The final shot of the girl
-The Fire station shots
- Other location shots
-Nature Shots
-Tea light shots
- Rope shots
- Lantern shots.

The storyboard consists of...
- A sketch of the shot
- The distance of the shot
- The movement in the shot
- A description of the shot
- The time of the shot.

Next lesson we need to create an animatic for our storyboard.

K&B: Calverly inspired shots

Here are some shots from other music videos in which we find effective and would like to replicate in our Video. We particularly feel that the shots would work well with our concept, specifically the orange lighting in number one and two, this is the feel in which we are aiming to achieve for our music video. This will help to achieve the dream like surreal feel in which we have planned to create. We also like the natural shots in the fields as we feel it has Strong links to the lyrics, specifically the use of animals such as sheep. The hand running through the flowers shot is also visually effective to us, flowers hold Strong connotation to love and romance thus following our concept as well as being at one with nature. The shot of the tree is also effective to us, the tree is the main vocal point of our video and has Strong links again to the lyrics and narrative of our video. We are looking to en corporate similar shots to all of these in our video.

K&B: Concept update

Linking to the idea of a white dress, purity and the idea of escapism and freedom also the use of country locations and a church we have improved our narrative. The theme of love will be based around the idea of the woman running from her young marriage through depression and giving up on life. We will have a fast cutting rate cutting from various shots of the girl running, long shots from behind down a feild, village road for example ending by the tree where the marganalised characters 'spent three days to find her'.

K&B: UPDATE

Today we completed capturing our footage, we uploaded our individual footage from our shoots:
Kitty: portsmouth harbour
Becki: owl shots/dog shots
Group: brighton

We uploaded and have cut the footage into the timeline. At this point we need to re look at our secondary research to observe the editing style and cutting rate again; we will then be able to begin editing this footage appropriately.

K&B: Shot list

After revising the 'Isles' video by Little Comets and our other secondary research such as 'Big Day' by Torgny we have broken down our concept into a shot list to complete.

Our first shoot will take place this Saturday in Calvarly Park, Tunbridge Wells. We will be filming the following shots:

• Rope shots (close up)



• Feet shots (hanging / out the car / converse on grass-CU)



• Hair shots (running blowing in the wind)



• Hand holding mask



• Other body shots



• Girl standing by tree



• Mask shots



• Tea light/lantern shots



• Balloon shot

The props we will need to bring our

• L: Masks



• L: Rope



• K/L: Converse shoes



• K/B: Tealight



• B: Fire lantern



• B: Balloons



• K/B: White dress




• K :camera
  
  Becki will be doing a shoot between the monday and thursday during halfterm where she will film random people and areas in Hastings, the fire station (Southborough) and extreme close ups of people's faces. Kitty and Becki will then meet on the friday to exchange the camera and equipment where Kitty will do a shoot on her trip to Dartmouth (Devon) including shots of the harbour, with focus on love; our male character lip syncing and looking around/running and a busy city shot possibly.

Lip syncing lyrics: So dont, dont you forget, that rope you tied around your neck, dont free your darling, dont free your darling.

The following week back at school we aim to capture the footage and decide whether reshoots or more footage is needed, we will also plan to film our horses and deer running shots.

B: Owl Shoot/ Dog shoot

On Sunday the 17th October i went to Five Oak Green to film the owl and Dogs in which we are using for our music video. The owl is being held by a woman to show love through friendship between pets and owners. One dog is small and being held by a girl and the other is tall dog standing in front of a man, both again representing love between pets and owners.

Here is the call sheet and Risk assessment:

Here are some stills from the shoot:

B: What we need to do next

Here is a list of what we need to do next in our creative process-

-Find props to be used, so that we can ensure that we are prepared for our filming

-A shot list so that we ensure we will incorporate all the shots in which we have planned and will have enough shots when it comes to editing our final piece.

-The shot order to ensure that we keep continuity and will make it easier when it comes to editing our piece.

-To split the shots between the group for personal filming.

-To plan a day for filming as a group, decide what needs filming on that day.

-Upload track onto timeline, ready for editing.

-Upload and edit recce from Brighton etc.

K&B: The Pitch

Here is the prezi we used to illustrate our pitch...

The overall feedback that we got from our pitch was positive, the design and presentation of the pitch was effective and the colours worked well to illustrate our genre. The background image of the sun set is reflective of our lighting and setting in that we aim to create for our video.

The main concept ideas were liked and the way in which we displayed them was effective, we printed out copies of our lyrics annotated with our visual ideas, this enabled everyone to visualise our ideas and relate them to the lyrics.

The treatment was also very effective in helping the audience to understand our concept, we also printed out this for them to be able to read along and follow to ensure they were clear on our ideas.

The props and locations were also liked by our audience and like us they feel that they will work well with our concept.

Our research was also effective in showing the planning process and allowing the audience to see what we are trying to create and where our inspiration is from.

One point in which was brought up at the end of our pitch was the hanging of the girls feet, this sparked discussion within the group. Some felt that we needed this shot as it is the main theme of the song and would link our concept together, as well as making our ideas clear to the audience. Others felt that this shot would be to upsetting and powerful because of the connotations to death. This made us reconsider our ideas and we have decided to keep the feet but to use a visually pleasing background and sun to brighten up the shot. As well as giving a dream like feel.

We achieved the green light for our concept!

PITCH on Prezi

B- Script for the pitch

The areas i am covering are...
- Audience research
- Treatment
-Track and initial ideas
- Digipak
- Advertising.

Read treatment!

Audience research
Our target audience
SLIDE
Our research consisted of survey monkey and two focus groups, one by Kitty and one by me
Here is the data from my focus group
First we found out basic audience information such as age, gender, status and race.
Then I asked some general questions such as…
After this discussion I started another on…
Then I asked about other artists in order to be able to research further the genre.
Next I left it open for the focus group to contribute to the discussion.
This was an effective research method, I used a variety of people to widen results. Here are the results, firstly listing the different ideas, I then used pie charts to display the data to make it easier for us to read and use the data effectively.
Overall this method worked really well and some good ideas were generated, we were also able to gain a greater insight.

We also used survey monkey as a research method, again we asked general information about the participant. Such as gender and age. Next we asked some basic questions about the genre to identify our target audience. We used open questions In order to create qualitative data so that we could gain a deeper understanding and generate more ideas.
We asked what the artist would look like in order to think about people that we would use in our video.
Similar to the focus group we gave them lyrics of the song in order to look at the different interpretations of the song.
Here are some more questions…
From our audience research we have concluded that out concept, track and ideas follow the genre and would work effectively. For this reason we have stuck to our original concept.

Shot ideas
Based on a narrative around a young man singing about a local girl who committed suicide. He applies her life to the lives of others, looking at random people in this small town.

Meat shots of young male, lip syncing some lyrics, 'Still don't you forget'. Location: Under tree as visual signifier of lyrics.

When looking at the woman we will create a sense of surreality and purity using tea lights and Chinese lanterns. The opening shot a CU of feet strong sunlight behind, using the technique of pull back focus.

We will focus the narrative on this young couple incorporating random people and locations part of their lives; the idea of love in every shot, whether family love friendship or relationship:

We will also be using vintage family videos to create an 'old' feel reflecting on family love.

Family: Different ages united, family love eg, nan and children

Friendship- People and their pets, animals, friends.

Relationship- Based on a couple , hay bales , old couples, sitting in a field under a tree.

Here are some pictures to illustrate our ideas.

Advertising
We aim to publish our advertisement in magazines such as 'Vice' a free indie magazine, 'Love' a more mainstream magazine sold nationally based on music, arts and fashion and a more daily local London newspapers such as 'The Evening Standard'; this particularly reaches a large target audience especially for our folk genre.

Our campaign will be either an 8 panel dig pack with 1 advertisement poster or 4 panel digipack and 2 adverts. Initially we would like to create the 8 panel digi pack and 1 poster.
Kitty and Becki will be creating a unique digipack to suit the theme and chosen genre and Lilli the advertisement poster.

Digipak
James Morrison , I think this picture is perfect for our concept, the light streaming in works really effectively and is something i would like to use, I think it fits the genre well and photography is something we want to use to design our digipak.
I think that this is a really effective use of merging pictures together in order to create a surreal picture. This could work well with our concept in that it is memories of her life, in addition to this it is again using photography which is what we wanted to achieve.
Little Birdy, I particularly like the contrast between the black background and the white face, the tears would work well with out concept as it is creating a dull feel which will need to be created in our video, there is also linguistic connotations to the lyrics of the track, ‘ the whole town just stood there crying’.

B- Update of Pitch

We have now completed our pitch ready for getting the green light on Thursdays lesson...
Our pitch consists of

• Audience research


• Secondary research


• Artists research


• Treatment


• Track and response


• Shot ideas


• Mise en scene


• Digipak and promotion


• Difficulties

When Lilli returns we shall add...

• People


• Recce


• Genre research.

Here is a screen shot of our prezi...

K: Treatment

TREATMENT
Based on a narrative of a young man looking back at a local girl who committed suicide. He remembers her life and how it affected others around her. The underlying theme around the video is that of love, whether friendship family or relationship to create a sense of surrealism and purity with vintage style influences. We aim to create a 'shabby chic' set in an old seaside town based on the theme 'youthful restlessness' through montage edited narrative.

The video will begin similar to ‘Candy’ and ‘Holoscene’; close ups of various distances and parts of the girl, her hair blowing in the wind and closed eyes, with strong natural light. We see feet hanging from a tree in a field, sunrise creating a soft angelic feel, revealing only parts of the figure. We pan around the location in slow motion and compression of time visiting her local community and relations, displaying random people with blank emotions, ‘Isles’. Autumnal colours will benefit us to create a folk genre style; similar to Ben Howard’s videos we want nature and location to play a large part in our video, only revealing the male artist near the end of the video with a strong meat shot, direct eye contact and lip syncing. We will follow the journey of the girl in the build up to the event, never revealing what actually happened but giving the audience signifiers such as rope and the feet; this will be juxtaposed with the ‘after’; the male artist will relive their memories and the other ‘random’ characters displaying their emotionless faces, broken by this incident.

K&B: Pitch Update

Today we worked on our pitch on 'prezi.com'. We seperately completed out tasks and posted them on the site, we must now combine our audience research results and create a script which we will read to our peers.

Kitty has done the *Secondry research *Artist information *Difficulties *Mise en scene *Target audience (focus group results)
Becki has completed the *Track ideas *Shot ideas *Digipack and Band promotion *Audience research
Lilli must now do the *Genre *Treatment *Recce *People involved

Order of Pitch
Genre, Artist, Track, Shot ideas, Secondary research, Audience research, mise en scene, people, digipak, recce, difficulties, treatment

Treatment

Based on a narrative of a young man looking back at a local girl who commited suicide. He remebers her life and how it affected others around her. The underlying theme around the video is that of love, whether friendship family or relationship to create a sense of surreality and purity with vintage stlye influences. We aim to create a 'shabby chic' set in an old seaside town based on the theme 'youthful restlessness' through montage edited narrative.

K: Digipak analysis

I also looked at Jack Johnson's album cover for 'In Between Dreams'. After identifying the visual and linguistic signs I was able to break down the components which made this graphic design so visually pleasing. The strong use of the yellow background not only created a sense of an autumnal season but the sense of happiness, watching sunrises and sunsets; the softness and beauty of nature with the harsher black silhouette. The white and black text at the top right hand corner also further reinforces this idea, the writing a thin un-bold and undramatic font to harmonize the graphic design. The iconic guitar and the man's non verbal language holding or picking fruit off the tree acts as a visual signifier directly assuming that he is the artist, Jack Johnson. Linking back to the idea of the tree of life, reflecting stereotypical folk traits of being in touch with nature, the sense of organic dreams, a paradox to the rhythmic song, a mellow sense of escapism or reality.

I believe the image reflects his personal subconscious, writing about his dreams. The tree connoting harmony, the roots of his dreams, denoting his simplistic lifestyle with the unconscious link to the garden of Eden and the forbidden fruit. His small figure in the picture may reflect the start of his career, the tree a symbol of his growth in the music industry. The costume also acting as an indexical sign, a relaxed down to earth artist.

The social myths of this image reinforces his folk singer/songwriter anti-capitalist and anti-consumerist discourse. The genre of music embodying the opposite of materialism, a paradox to indie music. The indexical signs of this cover reflects the artists personality and identity, successful band promotion and his ideas of the importance of relaxing, nature and life values; being in touch with emotions and feelings and relationships.

Group: Pitch

Here is a diagram showing what needs to be included in our pitch to ensure that we get the greenlight, we have split the sections between us to ensure everything is equal and gets covered.

K: Video idea- Bon Iver

I love this video directed by 'Nobil'. A narrative based video following a small childs' adventure through picturesque locations the video uses close ups with pull back focus and panning very sucessfully aswell as the lighting (natural), settings (bedroom) and props (stick). Although there is no particular narrative the audience is gripped by the journey this young boy takes, through his strong non verbal language.

The dissolve transition works well at the 1 minute point, connoting the soft tune and lyrics; as well as the slow motion used to make the video even more gentle. 1 minute 30 is an amazing shot, a extreme long shot where the upper part of the frame, the clouds has been fast-forwarded but the lower a normal rate; a technique I think we should experiment with. I also like the use of handy cam shooting, and slow zooms. There is a strong link between the song and the visuals a very relaxing as visceral video, a perfect paradox to the song.

B:Digipak deconstuction

Jack Johnson- In between Dreams

The Digipak of Jack Johnson's album, in between dreams fits into the genre we have chosen of indie/ folk. It displays many iconic signs acting as a signifies to connote Jack Johnson's star image. The simple silhouette of both him and a tree connotes him as a normal person, not materialistic. This is prominent within the genre of Folk/ indie thus the album cover fits in well.

Firstly the album cover connotes visual signs such as the image of a tree acting a a signifier of being at one with nature, the ideology of the tree of life as well as giving a dreamy feel, this is used to signify the ideology of folk artists being anti capitalist and close to nature. As well as anchoring the title of the track.

The colours used in the album cover are also signifiers, the use of yellow and black connotes a sun set giving the audience further insight into the time of day as well as well as anchoring the title 'Between dreams' giving a dream like feel.

The visual signifier of the steps could represent the power in which the tree holds in that it takes effort to get close to it. This connotes the idea of the tree holding a deeper meaning to the artist and the mythiological idea of it being the tree of life.

The non verbal language portrayed by the main in the picture also connotes his connection to the tree, his is pictured as reaching out to the tree thus giving again a sense of power. Jack is also alto smaller than the tree signifiing the greatness of the tree. As well as reinforcing the idea of being close to nature.

The visual signifiers as a whole give a escapist feel creating a sense of mellow and dreamy music being created. The fact that the man is wearing shorts also acts as a signifier of a laid back, natural feel as well as creating a star image.

The linguistic signs connote the idea of being laid back and relaxed, the title of the album 'in between dreams' dennotes the images incorported in the album cover. The font is also very basic and neat showing the anti consumerist ideology of folk artists.

The indexical signs used in the video construct the identity of the artsist as well as the consumer, this cover connotes a very anti consumnerist feel, focusing of life values, understanding and expressing emotions as well as a good work and life balance. This applies to both Jack Johnsons traits as well as thoes deemed to be heald by the consumer.

Other visual signifiers are the guitar and the man, these again both connote the idea of not needing material items and being at one with nature.

The man is percieved to be Jack johnson creating his star image but reinforicing the anti capitalist and consumerism traits in which folk artists portray. This is an antitihisis of mainstream artist such as beyonces album printwork which would follow the consumerist paradox. Jack Johnsons album printwork seems to celebrate nature.

B:DigiPak inspiration from genre

Little Birdy, I particularly like the contrast between the black background and the white face, the tears would work well with out concept as it is sad.

James Morrison, i really like this shot and feel we could use photography to create our digipak in a positive way.

I think that this is a really effective use of merging pictures together in order to create a surreal picture. This could work well with our concept.

God save the clientele, I think that the use of nature in this album cover would work with our concept thus could be Incorporated as part of our digipak

James Morrison, I think this picture is perfect for our concept, the light streaming in works really effectively and is something i would like to use.

B: Focus Group

As part of the audience research I conducted a focus group based on track, Ben Howard's 'Promise'. This allowed me to ask a variety of questions as well as gaining qualitiatve data giving us a deeper insight into the true feelings of our audience. I asked some starter questions to 4 people for example 'what our your initial responses to this track?' followed by others such as 'what does it make you think of and what do you visualise when you listen to the track and read the lyrics?' and 'how does it make you feel'. These questions were asked after the group was presented with the song to listen to, then the lyrics; listening for a second time generating a lot of ideas and producing first hand research of our target audience's response to our chosen track.

Here is the powerpoint i used in order to ask the questions...

media focus group

View more presentations or Upload your own.

My results...

Focus results

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K: Digipack inspiration

The Chemical Brothers

KLAXONS- Surfing the void

The image above is the back cover listing the songs, a black background with white writing and the iconic 'Klaxons' font works well against the other panels, with more interesting compositions; a series of photographs of different cats and the artists themselves- a similar mask style we previously researched.

K: Digipack

Seu Jorge - CRU

I love this digiack by 'Seu Jorge', how the face has been stylised into thousands of dots; this would work particularly well if in a warm yellow or orange tone similar to the colour scheme to that of folk indie artists and styles we have previously researched. The album cover displays iconic signs acting as a signifier to connote his band image. The simple costume and lack of extravagence connotes a down to earth soulful man not matierialistic; this is further reinforeced by his non verbal language, his deep strong eye contract directly addressing the audience. This use of extra digetic gaze allows the audience to recognise his presence in the music industry and call them in to listen.

This particular video beholds many african cultural codes, the facial expression and ethnicity creates a simple yet powerful digipack. The bold large text works very well to promote both the artist and the album with all colours in harmony with the background. Although we do not develop any direct visual associations and signifiers in this advert we do associate it with a particular style music, a Brazillian singer/songwriter expressing his strong soul music.

I like the simplicity of the video, the simple meat shot of the artist edited in quite a illustrative style; instead focusing on the easily read cultural code, constructing a certain genuine and passionate identity and methology through the product.

I believe the videos subliminary message is the idea that being natural and honesty is important, that fame and fortune isn't everything but to appreciate talent and music through a simple and humble man such like this artist.

The shapes are soft and complimentary aiming to represent a desirable lifestyle and music choice welcoming the audience to become part of his narrative and world. Although the composition is quite safe it is attractive and particularly suits the genre. With no large white spaces the artist isn't seperated with the audience but apart of it; suggesting how we are all created from tiny dots and particles to create a large nation, not too busy but still very eye catching.

K: Focus Group

Today I constructed a focus group based on our chosen song, Ben Howard's 'Promise'. This audience research allowed me to ask a general question to 5 people of 'what our your initial responses to this track?' followed by others such as 'what does it make you think of and what do you visualise when you listen to the track and read the lyrics?' and 'how does it make you feel'. These questions were asked after the group was presented with the song to listen to, then the lyrics; listening for a second time generating a lot of ideas and producing first hand research of our target audience's response to our chosen track.

(Non verbal language, props, costume, locations)

My first candidates results include: A heart rending and sad song. Makes you think of those people loosing the girl, the friends family and loved ones in her community and how beautiful and picturesque the scene sounds and is described as. She visualises the love they feel towards her, set mostly in the woods and outside open air- rural fields. She imagines modern day romantic settings, rope props, floaty costumes with natural characters dreamy and preocuppied by her thoughts. This candidate imagines it to be filmed pre suicide; talking and solving problems persuading her not to do it; with a green colour scheme for the location yet white costumes.

K: Ben Howard: Video styles and Ideas

This video provides snippet clips into Ben Howard;s new videos; they maintain the autumnal softness we wish to create and the country folkness mixed with indie style montage editing particularly evident in the opening of this video.

I love the warm colour scheme in this video with the heavy use of shadows and natural sunlight. The video is made up of a series of shots, montage edited with no strong narrative or performance just exploring nature with about 75% of the shots where the artist is present.

The slow motion used on the bubbles shot and haybails work very well reoccuring through the video; combined with the successful use of pull back focus. The average shot length roughly 3 seconds but ranging from 1-5 seconds.

K&B: Printwork Brief

Today we were set the brief for our print work, we have been researching further into reoccuring themes for our chosen genre indie/folk music to help us identify our style of advertisment and digipacks.

We aim to publish our advertisment in magazines such as 'Vice' a free indie magazine, 'Love' a more maintream magazine sold nationally based on music, arts and fashion and a more daily local london newspapers such as 'The Evening Standard'; this particularly reaches a large target audience especially for our folk genre.

Our campaign will be either an 8 panel digipack with 1 advertisment poster or 4 panel digipack and 2 adverts. Initially we would like to create the 8 panel digipack and 1 poster however we must consult Lilli first.

Kitty and Becki will be creating a unique digipack to suit the theme and chosen genre and Lilli the advertisment poster.

K: Vintage Style Influence

Beruit: Postcards from Italy

This vintage style footage we wish to incorporate within our video; particularly when it says 'we were young'. We aim to use old family videos and they create a certain arty authenticity we wish to create.

K&B: Concept ideas.

• Based on a narrative around a young man singing about a local girl who committed suicide. He applies her life to the lives of others, looking at random people in this small town.



• Meat shots of young male, lip syncing some lyrics, 'Still don't you forget'. Location: Under tree as visual signifier of lyrics.



• When looking at the woman we will create a sense of surreality and purity using tea lights and Chinese lanterns. The opening shot a CU of feet strong sunlight behind, using the technique of pull back focus.



• We will focus the narrative on this young couple incorporating random people and locations part of their lives; the idea of love in every shot, whether family love friendship or relationship:



• We will also be using vintage family videos to create an 'old' feel reflecting on family love.

Family: Different ages united

Friendship: People and their pets

Pikeys and their gangs

Relationship: Based on this couple- hay bails, old couples, sitting in the field under a tree

• We aim to create a 'shabby Chic' look, an old seaside town; we will create this by using beach locations such as camber, Brighton and Cornwall also villages and fields in the countryside. We particular shot of hay bails dressed



• We want to focus our opening around the theme 'British youthful restlessness' through a montage edited narrative showing strong cultural codes.

Our main influences have generated from the following videos...

'Isles' and 'Joanna'- Little commets

'Big Day'- Torgny

'Candy'- Palo Nutini

'Stay Awake'- Example